A ‘Brand’ is an easily recognizable identifier of your organization and everything you stand for. It is an important mode of corporate communication with your present and potential clients as well as your employees about the organization, its ethics, values and commitments. It attracts loyalty and promotes

a unique relationship among the different constituent parts of a successful business enterprise. As the Brand begins to connect and network further, it gains loyalty and image that will have a financial value.  Overall, a well designed Brand with intelligent marketing will mean a difference between success and failure. Thus Branding is essential for the integrated organizational development.